In 2017, we established the Lamar Charity Foundation in Jordan, which works with local partners to provide life-changing surgical procedures to help deaf children, as well as providing direct and indirect support to local communities through the Ministry of Social Development and local associations.
Different kinds of aid are offered through the year, such as the distribution of food parcels, blankets, heaters for winter, coupons for food, and items of clothing.
The Foundation also works to help secure monthly salaries, support housing costs and rent, electricity and water bills, and much needed financial assistance for university and school fees.
In Jordan today there are over 19,000 deaf children. For many of these young people, living with a disability can make everyday life very difficult. Learning sign language often depends on having the right combination of resources and support in local communities.
We recognise the devastating impact that isolation and exclusion can have on these children and their families. Local economies also suffer, as these children are often unable to find long-term employment and training opportunities.
As a responsible business committed to the communities in which we operate, Lamar wanted to help these children overcome some of these barriers. In October 2015, Lamar worked with the Crown Prince Hearing without Borders Initiative to provide a one-off donation to fund the cost of upgrading 50 old external hearing devices with brand new high-tech Opus 2 Audio processor devices.
It is very humbling to know that such a small initiative can have such a large impact in the lives of these children, and we are confident that they will go on to lead happy and productive lives.
In January 2012, we began a fund to provide urgent medical support for Syrian refugees and vulnerable Jordanian families. This covers the cost of treatment, operations and medicines.
So far this medical fund has assisted over 2,300 people. Operations have included urgent caesareans for pregnant women and eye operations for patients threatened with blindness.