Digital Financial Solutions

Based in the United Arab Emirates, DFS is committed to developing bank and non-bank digital financial services and technologies in emerging markets. More than 200 individuals represent DFS GROUP across different industries. They dedicate their time, knowledge, and resources to delivering innovative solutions in the financial technology industry.

DFS seeks opportunities where established local technologies can be used to exploit international opportunities that fit the mission of the company. It seeks to mentor company founders who have demonstrated consistency of purpose in their local markets, who fit the culture of DFS and can open up international markets with their business acumen.

techadvance logo

Based in Nigeria, TechAdvance is a fintech development company with a strategic focus in developing and deploying niche ‘Fintech as a Service’ to serve the needs of large public and private sector organisations in emerging markets. TechAdvance operates across the IGR, Utilities, Finance and Transportation space.

VII Ventures

VII Ventures is a stage agnostic venture capital group investing in entrepreneurs that are accelerating a shift towards a more sustainable and circular economy.

Since its inception, the firm has accelerated its track-record of nurturing companies and providing its investors with superior returns on their capital. VII Ventures’  strategy is built on putting together diversified portfolios of technology-based ventures led by winners in their segments and supporting those investments through to a successful exit.

VII Ventures  is focusing on global private markets, and has established a portfolio of companies in the U.S, India, Canada and Europe. The firm has three General Partners and to date has invested in more than 14 leading start-ups.

 DevAya Infrastructure

DevAya was created in 2020 as a Lamar subsidiary to consolidate the company’s expertise in Public Private Partnerships (PPP), Build Operate Transfer (Bot) and the development of major infrastructure projects. The company’s aim is to become a leading developer in the region, with an initial focus in Saudi Arabia, and eventually expand into the wider GCC. DevAya offers a full range of infrastructure development services including transforming and delivering residential compounds; water and waste water services; desalination plants; oil and gas pipelines; and renewable energy projects.

National Qudrat logo


Location: Saudi Arabia
Invested: 2018

Headquartered in Dammam – Saudi Arabia, Qudrat is a large diversified group providing turnkey services to large-scale projects in a wide variety of sectors. Over the last decade the company has worked to provide key services on some of the largest infrastructure projects in Saudi Arabia, delivering core services include catering, general maintenance, laundry, recruitment, housing, water and sanitation, and fuel delivery.


Anar Interior & Fit Out

Location: Bahrain
Invested: 2017

Lamar is a majority shareholder in Anar, one of the leading interior and fit-out companies in the region. The company focuses on high-end projects across both commercial and residential projects. The company has led on the design and execution of a number of high-profile projects in recent years including the VIP lounge at the King Fahd International Airport in Dammam, Arkad E&C’s headquarters in Al Khobar, Hunger Station’s headquarters in Riyadh, and Swyft’s headquarters in Al Khobar.

Healthcare Polyclinic

Location: Dammam, Saudi Arabia
Invested: 2020

Lamar acquired Healthcare Polytechnic – a state of the art healthcare facility located in Dammam, Saudi Arabia – in August 2020. Healthcare Polytechnic is a made up of a team of world-class medical staff providing exceptional treatment to patients across the country, promoting health and well-being by utilising highly specialised and up-to-date research.